D.A.T.A. consists of two trailblazing artists hailing from North Carolina. Pure (born in Greensboro, North Carolina) is an American rapper who became recognized for his lyrical contributions to the hip hop groups Supreme Team and F.R.A.T. House throughout the 2000s. Ginx (born in Greensboro, North Carolina) is also an American rapper/producer who developed a reputation for producing some of the hottest records out of NC under the moniker Bellz. When not producing beats, Ginx also showed his lyrical talents under the groups Ground Zero and F.R.A.T House throughout the 2000s. Pure and Ginx have a longstanding relationship creating eclectic music in NC and decided to come together to form the group D.A.T.A. (Document And The Architect). Together they are creating some of the most groundbreaking hip hop hybrids to feature in the highly competitive Hip-Hop/Rap genre.
Elixir is the debut single from the up and coming duo, D.A.T.A. Elixir tackles heavy yet relatable content over an entrancing melody. This single is receiving major distribution through JDS Certified/INgrooves/Universal Music Group Distribution and available now via iTunes, Google Play, Amazon and all other major digital distribution channels.