“Beyoncé as Mrs. Carter in H&M,” “the idea that women can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious,” – USA Today
Queen Bey is taking over the summer with a new album, a world tour, and is now the face of H&M’s summer campaign. The commerical shot in the Bahamas is set to premier in May. The line will be fashion forward, wearable pieces that reflects the style of Beyonce as well as the emotions of women that are represented though the elements- earth, wind, fire, and water. It will be interesting to see if Beyonce will create an offical line with H&M that will be available year round. We all rememwber her line, Dereon that was available at select department stores. But with the decline in populairty of urban label brands many of those peices ended up in the throw-away or goodwill pile. With that being said, to partner with H&M was a beyond great idea!