“Hood Gone Love It” is a song by American hip hop recording artist Jay Rock, released as the second single from his debut studio album Follow Me Home (2011). The song features Rock’s Black Hippy cohort Kendrick Lamar and was produced by American production team J.U.S.T.I.C.E. League. It was also used in promotion for and included in the game Grand Theft Auto V. The song peaked on the US Billboard Bubbling Under R&B/Hip-Hop Singles at number 18.