Montreal rapper CeasRock presents the ilovenewyork.usMedia-directed video for “All My $”, the new 514IndoRecordz-produced single from his Zero Gravity EP which features Uness, Loe Pesci, I.Blast and Boy 6lue as well as production from Vincent Pryce and DeeJay IZ. Born Sam Karimi, Ceas is a spokesman for Montreal urban site Mook-Life.com, as well as founder of his own movement, REAL LIFE. Videos have already been released for “Faceless”, “10.5”, “Mook Life Pt. 1” and “M.O.E.”. “While I was writing for this EP, money was definitely on my mind,” says Ceas. “From how I was to earn it, to how much of it I needed to spend, it was looming over my thoughts heavy. I wrote All My $ from this perspective. I was hungry and I didn’t know how I was supposed to eat. The verses depict that hunger from a young desperate man’s view, and an older, equally hungry, man’s perspective. I didn’t feel like performing the verses in the video because the verses weren’t necessarily about me. So I focused on the feeling instead of a literal depiction of the lyrics. I recently graduated from university, but I have no intentions of using my degree to get a job. So, with that in mind, one day I was cleaning out my garage of about ten years worth of school papers, textbooks, old bills, etc… I thought to myself, I didn’t want to just toss it out, I wanted more closure. So I had the idea of burning them in a ceremonial bonfire. I’m burning the old me..I’m burning All My $.” Zero Gravity is available now on Ceasrock’s Bandcamp page.