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Hypebeast: Innovative Brooklyn Artist Trillz “Da Yung Apprentice” Rocks BKYS Clothing For His Latest Photoshoot !

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Trillz “Da Yung Apprentice”   Trillz “Da Yung Apprentice” is a new artist to watch out within the hip-hop genre. Based out of Brooklyn, Trillz, has a very eclectic approach to songwriting, retaining a very direct and personal vibe. His energetic flow echoes the work of seminal performers the likes of Kendrick Lamar, Nas or […]

Nike Fans Scammed by Fake Influencer Recruitment Campaign

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Some fake accounts have attracted almost 85,000 followers. A new social media scam has emerged, attempting to trick users with the promise of an influencer role at Nike and free sneakers. The fake flyer explains that it is “recruiting any ambassadors for our upcoming new brand” before asking users with more than 250 followers to repost this […]

Upcoming Potential Yeezy Boost V2 Colorway for 2018

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While the world might be flustered by Kanye’s political remarks, that’s not stopping the YEEZY brand from continuing it’s V2 releases throughout the year. Seen here is a potential colorway that was seen in the color gradient selection showed a few weeks back, featuring an Ice blue tint on the uppers. The iteration seen here is a photoshop that closely […]

atmos & Nike’s “We Love Nike” Collection Drops Next Month

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An ode to atmos’s global impact with the Swoosh. For the past few weeks we’ve seen images surface of atmos and Nike‘s “We Love Nike” collection. Today the Swoosh has shared official images of the forthcoming release, along with concrete release info. Comprised of the Air Max 1, Air Max 95 and Air Max 90, the trio honors atmos’s global impact on the sneaker […]

Supreme x Clarks Originals Spring/Summer 2018 Weaver Collection

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And this time it’s not a Wallabee. Supreme continues its relationship with Clarks Originals, but this time in favor of the Weaver model rather than the Wallabee boot. The custom versions from Clarks Originals see a tonal upper in choice of red, green, pink, black and beige, and offer a distinct line of texture as the upper portion is […]

Here’s Why Kevin Durant Turned Down Signing With Under Armour

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“I love Nike so much.” With the KD 11 set to drop soon, Kevin Durant’s relationship with Nike seems as strong as ever, however the Golden State Warriorsplayer recently revealed why he chose to re-sign back in 2014. At the time, Under Armour reportedly offered Durant up to $285 million USD to jump ship, although KD revealed to ESPN that the “process was just too […]

24 Kilates & Nike Collaborate on “ARTE PURO” Football Jersey

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Celebrating Spain’s football history. Following on from football-influenced releases with Le Coq Sportif and Hummel HIVE, Barcelona-based 24 Kilates has now teamed up with Nike for a soccer jersey. Titled “ARTE PURO” — which translates as “pure art” — the jersey pays tribute to Spain’s history and football past, with the team one of the most successful national teams in recent memory. The […]

Air Jordan 1 Satin Shattered Backboard Release Info

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Jordan Brand debuted Satin iterations of the Air Jordan 1 “Bred” and “Royal” colorways back in 2016 and early 2017. For 2018,  Air Jordan 1 Satin Shattered Backboard has been seen on socials from @perryprophets. This luxe-iteration of the Air Jordan 1 will come in the iconic “Shattered Backboard” color scheme but in a mix of premium leathers and Satin highlights on the orange panels and […]

The Air Jordan XI Low ‘Cool Grey’ Set Drop For The First Time Ever

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Sneaker purists have been critical of any Air Jordan Low retro to release, especially if they’ve never been on the feet of the Jumpman himself but, that isn’t stopping Jordan Brand from releasing a plethora of Air Jordan XI Lows this year. This past weekend the ‘Easter’/’Emerald Green’ Air Jordan XI Low was released while […]

Joey Bada$$ And PONY Debut Sneaker & Apparel Collab

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It’s no secret that Joey Bada$$ is one of the more prolific MCs of this newer generation and he continues to prove so with his in-pocket wordplay and lyricism. The Pro Era frontman has single-handedly curated a cult-like following with a multitude of solo projects/albums and if he’s not Milly Rockin’ on a yacht or […]