Born Jonathan, in Jacksonville NC, Black Friday was destined for greatness. After being introduced to HipHop at a tender age, Black Friday motivation spiraled into a lifelong aspiration. Although it’s hard for an indie artist to get a breakthrough in the music industry, Black Friday proves himself to be very ambitious. With a strong determination to establish himself, Black Friday launched his own record label “365 Entertainment” in Greensboro NC. Black Friday knew that in order for a rapper to be successful, he must be passionate, hardworking, focused and consistent. The aspiring indie rapper, fashions himself with a unique sound and delivery; his lyrics are based on true events and he orchestrates them vividly.