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“I grew up in hip hop and have a genuine love for the culture itself. I remember the days when it was pure and unsaturated. However corrupt companies have marketed hip hop in way that saddens us every day. From watching TV, listening to the radio, constantly being bombarded with images that are untrue about the hip hop culture with various unethical marketing gimmicks.” “I’m not mad at the individuals or their particular hustle. It is not in our nature to hate; however when a culture that is so close to us is exploited the way it has been and with its constant growth we can’t help but feel pain. The days of young and mature people being able to vibe to rap together are long gone and have been replaced with saturated images.”