10 Top Tips To Promote Your Music
Do you want to make it in the music business? Well, the reality is it’s going to be tough. However, these ten tips should be able to help set you on the straight and narrow.
Promote Music Before It’s Even Produced.
So many people get the order wrong.
Marketing music does not begin as soon as production is over. Instead it starts before production has even began.
Get your marketing campaign off the ground as early as is physically possible. If you want that viral buzz at the launch of your music, then pre-promoting is not an option, it’s a must.
2. Special Offers Should Always Be Provided
There is an abundance of ways that this can be achieved.
A free music album that is given when multiple purchases are made, is one means of providing a package offer. Let’s take the example of someone who has bought 3 CDs, they can be invited to avail of the special offer of one of your albums for no extra cost.
This idea works well at events where you play, or on your website, and can be advertised for a limited period only.
3. Knowing Your Fans Is Vital
You need to know exactly who your fan is.
That includes the typical age group, the way they like to dress, the lifestyle they love and so on. If you know your fans well, then you’ll be in a better position to reach them in ways that you would not have initially thought to be possible.
As soon as you have a basic idea of who your fans are, then it’s time to think about co-promotion in places that your fans frequently visit, such as a particular restaurant or cafe. Additionally, knowing how to deal with fans is also important suggests Reputation Communication. Media training can help a lot in this regards.
4. Compile An Email List
It’s really not possible to build a web presence for your music, if you don’t build an email list.
Your social networking profiles, as well as your website are sources to capture your fans’ email addresses.
Once you have compiled an email list, it’s time to share your skills. Provide useful tips, work to create a solid relationship with your fans, and from time to time send them promotions.
5. Use A Great Street Team
When it comes to marketing, this has to be one of the most effective offline techniques.
Street teams are simply people who assist you in promoting your music, whether it be your band or your album, by executing your marketing plans.
If you don’t have a large promoter, this can especially be the case for solo musicians, then using a street team can be a priceless option.
6. Provide Your Music For Free
It should be your aim to have hundreds, if not thousands, of people hear your music. Giving it away for free is a great way to achieve this goal.
Reverb nation, Sound Cloud, and other such websites are a great way of sharing your music. Once your tracks are uploaded online, they will have the potential to be streamed and shared on websites and social media networks.
7. Meet Your Fans Face To Face
Granted social sites play a vital role in promoting music, but never ignore the power of personal interaction with your fans, face to face.
Word of mouth advertising is a powerful tool and there is nothing that can promote it better than personal interaction with fans. Here are some good tips.
8. Look Out For Shows And Events That You Can Sponsor
Sponsoring events is always money well spent.
Choosing to sponsor non-commercial videos can easily get you a few effective mentions. Sponsoring college radios is also an excellent way to reach college students, if your fans tend to fall into this category.
Internet radio is also a great way to advertise. Regular sponsorship can play a key role in your music becoming more widespread and popular.
9. Promo Codes Can Be Super Effective
Your music product sales online can be increased by offering coupon codes.
In fact offering promo codes can definitely improve your chances of getting more music sales.
10. Use Physical Products To Promote Your Music
Having a promo code for downloading your album on a physical product can also see good results. Even promo codes printed on canned foods have seen some musicians generating sales.
What about you, how do you plan to promote your music? We’d love to hear what you have in mind. Why not post a comment below and tell us all about it!